diff --git a/README.md b/README.md
index 3686a0d6..bd81fd9d 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-<img src="./docs/cellxgene-logo.png" width="300">
+![](https://github.com/chanzuckerberg/cellxgene/raw/main/docs/cellxgene-logo.png)
 
 _an interactive explorer for single-cell transcriptomics data_
 
@@ -11,7 +11,8 @@ CZ CELLxGENE Annotate (pronounced "cell-by-gene") is an interactive data explore
 
 Whether you need to visualize one thousand cells or one million, CELLxGENE Annotate helps you gain insight into your single-cell data.
 
-<img src="https://github.com/chanzuckerberg/cellxgene/raw/main/docs/images/crossfilter.gif" width="350" height="200" hspace="30"><img src="https://github.com/chanzuckerberg/cellxgene/raw/main/docs/images/category-breakdown.gif" width="350" height="200" hspace="30">
+![](https://github.com/chanzuckerberg/cellxgene/raw/main/docs/images/crossfilter.gif)
+![](https://github.com/chanzuckerberg/cellxgene/raw/main/docs/images/category-breakdown.gif)
 
 # Getting started
 
@@ -27,7 +28,7 @@ Whether you need to visualize one thousand cells or one million, CELLxGENE Annot
 
 ### Quick start
 
-To install CELLxGENE Annotate you need Python 3.10+. We recommend [installing Annotate into a conda or virtual environment.](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/desktop/install.md)
+_To install CELLxGENE Annotate you need Python 3.10+_. We recommend [installing Annotate into a conda or virtual environment.](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/desktop/install.md)
 
 Install the package.