diff --git a/.gitignore b/.gitignore
index c0040151..32204627 100644
--- a/.gitignore
+++ b/.gitignore
@@ -35,3 +35,7 @@ npm-debug.log
 __pycache__
 *.DS_Store*
 data
+
+# Jekyll
+docs/_site/
+docs/Gemfile.lock
diff --git a/docs/REST_API.md b/dev_docs/REST_API.md
similarity index 100%
rename from docs/REST_API.md
rename to dev_docs/REST_API.md
diff --git a/docs/Release_Validation_Recipe.md b/dev_docs/Release_Validation_Recipe.md
similarity index 100%
rename from docs/Release_Validation_Recipe.md
rename to dev_docs/Release_Validation_Recipe.md
diff --git a/docs/pull_request_guidelines.md b/dev_docs/pull_request_guidelines.md
similarity index 100%
rename from docs/pull_request_guidelines.md
rename to dev_docs/pull_request_guidelines.md
diff --git a/docs/release_process.md b/dev_docs/release_process.md
similarity index 100%
rename from docs/release_process.md
rename to dev_docs/release_process.md
diff --git a/docs/Gemfile b/docs/Gemfile
new file mode 100644
index 00000000..e44e449c
--- /dev/null
+++ b/docs/Gemfile
@@ -0,0 +1,2 @@
+source 'https://rubygems.org'
+gem "github-pages", group: :jekyll_plugins
diff --git a/docs/_config.yml b/docs/_config.yml
index 2f7efbea..5d25e6fc 100644
--- a/docs/_config.yml
+++ b/docs/_config.yml
@@ -1 +1,8 @@
-theme: jekyll-theme-minimal
\ No newline at end of file
+theme: jekyll-theme-cayman
+show_downloads: false
+
+nav:
+  - title: Data
+    url: data.html
+  - title: FAQ
+    url: faq.html
diff --git a/docs/_layouts/default.html b/docs/_layouts/default.html
new file mode 100644
index 00000000..81ae146a
--- /dev/null
+++ b/docs/_layouts/default.html
@@ -0,0 +1,49 @@
+<!DOCTYPE html>
+<html lang="{{ site.lang | default: "en-US" }}">
+  <head>
+
+    {% if site.google_analytics %}
+      <script async src="https://www.googletagmanager.com/gtag/js?id={{ site.google_analytics }}"></script>
+      <script>
+        window.dataLayer = window.dataLayer || [];
+        function gtag(){dataLayer.push(arguments);}
+        gtag('js', new Date());
+        gtag('config', '{{ site.google_analytics }}');
+      </script>
+    {% endif %}
+    <meta charset="UTF-8">
+
+{% seo %}
+    <meta name="viewport" content="width=device-width, initial-scale=1">
+    <meta name="theme-color" content="#157878">
+    <meta name="apple-mobile-web-app-status-bar-style" content="black-translucent">
+    <link rel="stylesheet" href="{{ '/assets/css/style.css?v=' | append: site.github.build_revision | relative_url }}">
+  </head>
+  <body>
+    <a id="skip-to-content" href="#content">Skip to the content.</a>
+
+    <header class="page-header" role="banner">
+      <h1 class="project-name">{{ site.title | default: site.github.repository_name }}</h1>
+      <h2 class="project-tagline">{{ site.description | default: site.github.project_tagline }}</h2>
+      {% if site.nav %}
+        {% for item in site.nav %}
+          <a href="{{ item.url }}" class="btn">{{ item.title }}</a>
+        {% endfor %}
+      {% endif %}
+      {% if site.github.is_project_page %}
+        <a href="{{ site.github.repository_url }}" class="btn">Code</a>
+      {% endif %}
+    </header>
+
+    <main id="content" class="main-content" role="main">
+      {{ content }}
+
+      <footer class="site-footer">
+        {% if site.github.is_project_page %}
+          <span class="site-footer-owner"><a href="{{ site.github.repository_url }}">{{ site.github.repository_name }}</a> is maintained by <a href="{{ site.github.owner_url }}">{{ site.github.owner_name }}</a>.</span>
+        {% endif %}
+        <span class="site-footer-credits">This page was generated by <a href="https://pages.github.com">GitHub Pages</a>.</span>
+      </footer>
+    </main>
+  </body>
+</html>
diff --git a/docs/index.md b/docs/index.md
index 9069cda8..76827d48 100644
--- a/docs/index.md
+++ b/docs/index.md
@@ -1,4 +1,4 @@
-_cellxgene_ is an interactive data explorer for single-cell transcriptomics data designed to handle large datasets (1 million cells or more) and integrate with your favorite analysis tools
+_cellxgene_ is an interactive data explorer for single-cell transcriptomics data. Whether you need to visualize one thousand cells or one million, _cellxgene_ helps you gain insight into your single-cell data.
 
 ## features
 
@@ -8,12 +8,14 @@ _cellxgene_ is an interactive data explorer for single-cell transcriptomics data
 
 ## getting started
 
-Install the package
+_cellxgene_ requires **Python 3.6**
+
+Install the package.
 ``` bash
 pip install cellxgene
 ```
 
-Download an example file
+Download an example [anndata](https://anndata.readthedocs.io/en/latest/) file
 
 ``` bash
 curl -o pbmc3k.h5ad https://raw.githubusercontent.com/chanzuckerberg/cellxgene/master/example-dataset/pbmc3k.h5ad
