diff --git a/django_q/apps.py b/django_q/apps.py
index e59fd34..3848062 100644
--- a/django_q/apps.py
+++ b/django_q/apps.py
@@ -1,6 +1,7 @@
 from django.apps import AppConfig
+from .conf import LABEL
 
 
 class DjangoQConfig(AppConfig):
     name = 'django_q'
-    verbose_name = "Django Q"
+    verbose_name = LABEL